Category: Marketing

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Advertising Odyssey in the 21st Century

The advertising business is in the midst of a 21st Century odyssey, but unlike Homer’s Ulysses, it does not know where home is anymore. For that reason, it may take even more years than Ulysses did to get there. Today’s ad business knows more about what is not home than it does about where home is. Most experts agree that newspapers can no longer provide...

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The benefits of aluminum packaging for your business

Product packaging goes a long way from transporting the product safe and sound to displaying it attractively. Today’s packaging responds to consumers’ demand for choice and convenience. As people’s shopping IQ grew over the years, trends in product packaging have shifted towards quality rather than cheap pricing. Customers are more likely to pick a product that is better packaged and exhibits a premium feel. It...

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Tips for Marketing Your Video Production Company

If there is a sector experiencing massive transformation in the world of technology, then that has to be video production. With the increase in knowledge and technology witnessed in this sector, many people have taken to video production as a business. There is no need to say that video production is probably one of the most flooded industries that exist today. For your video production...

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Why is social media marketing important to your business?

Over the past few years, social media has completely changed the entire world, as well as the world of marketing. These new forms of communication can have a huge impact on the growth of your business in many different ways. The world has evolved and the old ways of advertising, such as newspapers and advertising, now seem old-fashioned. Now social media has become a faster...