How To Take Care Of The Image And Reputation Of An Online Business To Achieve More Sales?
The image of your online business is taken into account before buying a product or service; in this sense, it is vitally important to take care of the reputation we have on the Internet, from what our users, prospects, and clients think to what Google thinks as the world’s most used search engine.
An Internet business’s good reputation is taken into account from the same results in the search engines. I am not talking about the positioning, although to a certain extent being in the first places helps to think that we are an authority in that market niche. I really want to emphasize that even if we are well ranked in Google, we need to have a reputation with users and potential customers!
We must be cautious with the way our results appear on Google or any online search engine. By this, I mean the description that people see in these results, in some cases a set of nonsense and capitalized words or an image that does not please network users, and perhaps worse, a browser add-on or antivirus places you as an attacking or disreputable website.
The Good Image of Your Online Business Helps A Lot When Selling
Did you know that a bad description in the search results can give a bad or good impression?
This first point is usually the user’s cause deciding even on the competitor who is placed just below us. Yes, the same one who removed his place in Google results is still more visited than us because his link looks much better and with a more convenient description, rather than a description it looks like a commercial.
Another point is when people come to our site, our online business, and find all kinds of plugins, flash, music, pop-ups, a horrible template, etc.
In many cases, add-ons and plug-ins that have nothing to do with what we intend to sell and that only customers alienate us, it is good to be original, the only thing to make a difference, and this is not to copy things that work in other pages, but that is what ours will do us harm.
To conclude this point, reflect on the following:
Put yourself in the place of a user who searches for information on Google about a product or service; you intend to make a purchase (expose your credit card information to the said website, and a tool for online security tells you that the site is not trustworthy, would you enter that page? Would you buy something in it?
On the other hand, it is former clients who comment on social networks, forums, and blogs that such a business is a scam, a website where people are scammed; you would really think twice before making your purchase. Without a doubt, having a good online reputation gives confidence and that when it is bad, then sales are difficult.
How To Take Care Of The Reputation Of An Internet Business?
In this sense, it is of paramount importance not to have strange things on the web that online security software can detect as dangerous. We have only quality products in offers and always fulfill the client’s promises or better not do them.
Remember that anyone who wants to do it publishes on the Internet and if they feel disappointed by an online business, then what they will do is spread the word on different platforms as revenge.
The best way to bring down an Internet business is by spreading negative comments. Sometimes, these manage to position just below the questioned website; the result is that the user intends to visit the official website because it also ends up entering the other that is questioning him.
To conclude, we can say that if an online business wants to be successful, it is essential to take care of its reputation. We must be aware of fulfilling what is promised in each offer (always with good products and the necessary guarantees), leaving the customer satisfied and having a website that leaves a good impression from the moment it is seen in the search engine, such as when the user enters her.
A very effective way to keep customers and users away from your website
A very effective way to keep visitors away from our pages are the links to sites reported as attackers and that antivirus and various computer security supplements that are in fashion are going for you. to block or they will tell the user that this site is an attacker, that there are viruses or other threats to their privacy or that it could damage their computer.
If one or more add-ons and security programs were to mark your site in red, I recommend that you change your domain and start over, this time being more careful in your procedure.
Personally, I have tried several computer security programs that if a page is of dubious reputation because I have no way to enter them, they do not let me. They even knock down the Internet connection as long as I do not enter that site.
Let’s try to have a good online reputation, since this gives us great advantages: we generate trust with our public, Google will reward us for this in the search results by positioning our pages well, the antivirus and security complement will be quiet, and we will see our business grow online.